The Practice Founders
The Houselab Team brings more than 20 years of combined experience across residential real estate, strategic marketing, and Portland's most design-conscious neighborhoods. Our work is grounded in honest local guidance, thoughtful advocacy, and helping clients put down roots with more clarity and confidence.
We built The Houselab Team around the belief that real estate is never just transactional. It is about helping people find where and how they want to live, make sound long-term decisions, and move through change with the right support.
That means combining neighborhood knowledge, design awareness, and clear strategy in a way that feels personal, steady, and genuinely useful.
The Houselab Team // Founder
Earth Advantage Broker | Portland Real Estate Advisor
For Jake Goodson, real estate has never been just about property. It has always been about helping people shape the next chapter of their lives — whether that means buying a first home, planning for long-term wealth, or making a move that better fits the way they want to live.
With nearly two decades of experience in the Portland metro market, Jake is known as a calm, highly capable advocate who brings both strategic clarity and genuine care to the process. Raised in Southwest Portland, he offers a rare native perspective on the city and its evolution.
Early in his career, Jake worked in real estate marketing in Portland's historic Pearl District, where seasoned brokers quickly recognized his problem-solving instincts and encouraged his move into sales. Since then, his work has spanned first-time buyers, luxury relocations, home updates, and long-term planning across the region.
The Houselab Team // Founder
Realtor | Portland Real Estate Advisor
For Tony Le, Portland is not simply a market — it is home. Born and raised in the metro area, he has spent his life watching the city's neighborhoods evolve, which gives him a nuanced understanding of Portland's architecture, growth patterns, and community character.
Before becoming a Realtor, Tony worked as a marketing coordinator for a prominent Pearl District real estate firm, where he developed a strong foundation in property positioning, presentation, and strategy. That background continues to shape the way he guides clients today.
Tony entered real estate with a clear purpose — to help people establish roots, build stability, and make confident decisions in the communities they care about. Whether working with first-time buyers, relocation clients, or those preparing for a downsizing move, he brings thoughtful guidance from the first conversation through closing.
Working with The Houselab Team means getting guidance that is local, strategic, and grounded in how homes actually live.
Common Questions
Our work is concentrated in Portland's most design-forward and character-rich neighborhoods, including the West Hills, Portland Heights, Alameda, Laurelhurst, Eastmoreland, Irvington, Buckman, Sellwood-Moreland, and the Pearl District. We also serve areas across Southwest Washington.
With deep Portland roots and years of experience in both real estate and marketing, we help relocation clients understand more than just available homes. We translate neighborhood character, walkability, housing stock, school context, and long-term lifestyle fit.
Whether you are buying, selling, relocating, or still narrowing what kind of home and neighborhood fit you best, The Houselab Team offers a more guided way to move forward.