About the Team
A more thoughtful
real estate practice.
Jake Goodson and Tony Le bring nearly two decades of combined Portland market knowledge — and a framework built on architecture, livability, and long-term value.
How We Think
Built on referrals.
Measured in years.
The Houselab Team doesn't chase transaction volume. We've built a practice on a single idea: that the best clients come from being genuinely useful — not just present — during one of the most consequential decisions of their lives.
That means saying no to listings we don't believe in, declining to represent buyers toward homes that don't suit their actual needs, and building long-term relationships rather than short-term transactions.
What We Know
Architecture
We can read a house — its structural integrity, its renovation potential, its original details — before a buyer has to make an offer.
Neighborhoods
We've mapped Portland's residential inventory in granular detail. We know which blocks matter, which streets are changing, and what the numbers don't capture.
Off-Market
A meaningful percentage of our buyer transactions happen before a home hits the MLS. We maintain an active network of sellers, estates, and property holders.
Earth Advantage Broker
Jake Goodson
For Jake Goodson, real estate has never been just about property. It has always been about helping people shape the next chapter of their lives — whether that means buying a first home, planning for long-term wealth, or making a move that better fits the way they want to live.
With nearly two decades of experience in the Portland metro market, Jake is known as a calm, highly capable advocate who brings both strategic clarity and genuine care to the process. Raised in Southwest Portland, he offers a rare native perspective on the city and its evolution.
Early in his career, Jake worked in real estate marketing in Portland's historic Pearl District, where seasoned brokers quickly recognized his problem-solving instincts and encouraged his move into sales.
Realtor
Tony Le
For Tony Le, Portland is not simply a market — it is home. Born and raised in the metro area, he has spent his life watching the city's neighborhoods evolve, which gives him a nuanced understanding of Portland's architecture, growth patterns, and community character.
Before becoming a Realtor, Tony worked as a marketing coordinator for a prominent Pearl District real estate firm, where he developed a strong foundation in property positioning, presentation, and strategy.
Tony entered real estate with a clear purpose — to help people establish roots, build stability, and make confident decisions in the communities they care about.
Common Questions
We lead with architecture and neighborhood knowledge — not just comparable sales. We know which mid-century homes were properly maintained, which Craftsmen have been over-renovated, and which neighborhoods have long-term appreciation potential that isn't reflected in current data.
Yes. Our buying and selling practices are fully integrated — which means the intelligence we build sourcing off-market inventory directly benefits our sellers when positioning for the right buyer.
We work throughout the Portland metro area, with deep expertise in Southeast and Northeast Portland — including Sellwood-Moreland, Eastmoreland, Mt. Tabor, Irvington, and Beaumont-Wilshire. We also actively cover the Pearl District, Northwest District, and North Portland.
Reach out through our contact page and tell us briefly where you are in the process. Whether you're just starting to think about buying, actively searching, or ready to list, we'll find time to connect and figure out if we're the right fit.
Let's talk.
No pressure. No pitch. Just a conversation about where you are and where you're trying to go.