Journal

On architecture,
place, and practice.

Field notes on Portland homes, neighborhoods, and the craft of buying and selling well.

Illustrated editorial spread of a mid-century Portland kitchen
DesignRenovation

The Case for Keeping the Original Kitchen Layout

In Portland's finest architectural properties, the original bones are the feature. We break down why uniform corporate flips erase valuation potential.

Jake Goodson · June 1, 2026
The Case for Keeping the Original Kitchen Layout
The Sourcing Thesis: Finding Mid-Century Pedigree Off-Market
BuyingStrategy

The Sourcing Thesis: Finding Mid-Century Pedigree Off-Market

Standard search databases isolate real estate by numbers alone. We map out our private methodology for tracking authentic unremodeled post-and-beam grids.

Tony Le · May 2026

Why Wide-Angle Photography Harms Architectural Listings
SellingStrategy

Why Wide-Angle Photography Harms Architectural Listings

How wide real estate camera lenses warp layout proportions and choke natural shadow maps. The business case for publication-grade documentation.

Jake Goodson · Apr 2026

Sellwood-Moreland: What the Numbers Miss
NeighborhoodsSellwood

Sellwood-Moreland: What the Numbers Miss

Walk scores and median prices tell you almost nothing about why Sellwood feels the way it does. Here's what we actually weigh when recommending it.

Tony Le · Apr 2026