Buying Selling Renovation Design Neighborhoods New Construction Journal About
Striking modern Portland, OR home at twilight with timber screens, deep eaves, and a glowing glass-walled interior

Design-forward real estate in Portland, Oregon

Real estate for people who care how a home feels.

We help buyers and sellers across Portland, Oregon, and Southwest Washington navigate real estate with a sharper eye for architecture, livability, and long-term value. From mid-century originals and restored historic homes to modern builds with a clear point of view, we guide clients toward homes — and decisions — that feel right on paper and in real life.Design-forward real estate across Portland, Oregon and SW Washington — helping buyers and sellers weigh architecture, neighborhood, and long-term value, from mid-century originals to modern builds.

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Mid-Century Modern▲Craftsman Bungalow▲Industrial Loft▲Contemporary New Build▲Historic Tudor▲Restored Victorian▲Warehouse Conversion▲Portland Heights▲Alameda▲Eastmoreland▲Sellwood▲Irvington▲Buckman▲ Mid-Century Modern▲Craftsman Bungalow▲Industrial Loft▲Contemporary New Build▲Historic Tudor▲Restored Victorian▲Warehouse Conversion▲Portland Heights▲Alameda▲Eastmoreland▲Sellwood▲Irvington▲Buckman▲

Our Approach

What makes this different

Not every home should be bought, sold, prepared, or marketed the same way — the neighborhood, the architecture, the light, the floor plan, and the kind of buyer it speaks to all change the play. We bring three things to every decision:

01

Market knowledge

Pricing, timing, and comps read in context — so you know what a home is really worth, and why.

02

Design fluency

We read layout, light, proportion, and materials the way a designer does — the things a listing can't measure.

03

Neighborhood perspective

Block-by-block fluency in how each pocket of Portland actually lives, day to day.

What we help with

Buying

For clients who want more than a saved search — people looking for guidance on neighborhoods, architecture, fit, and how a home will actually live.

Selling

For owners who want a clear plan for preparation, pricing, presentation, and marketing so the home resonates with the right buyer.

Design & Renovation

For buyers, homeowners, and sellers trying to understand what to preserve, what to improve, and which decisions will strengthen both daily life and long-term value.

New Construction

For clients comparing communities, builders, plans, and lots who want help seeing past the brochure and evaluating what is truly worth it.

Portland Neighborhoods

Search Portland by area, feel, and architectural character. We have mapped 96 neighborhoods so you can find the part of the city that fits how you want to live.

Proof in Practice

What this looks like in real life

Tree-lined residential street in a leafy Portland, OR neighborhood in autumn
Minimalist mid-century kitchen with white oak cabinetry
Home interior washed in warm afternoon light
Jake and Tony helped us make sense of more than just the market. They understood the neighborhoods, the architecture, and the feeling we were trying to find. When the right house came along, we knew it immediately — and when something looked good online but wasn’t right in person, they were honest about that too.

Guidance that goes beyond square footage, comps, and timing alone.

Start a Conversation

— A Houselab Team client, Portland

Illustration of the Portland, Oregon skyline with Mount Hood at dusk

96 Neighborhoods

We know this city block by block.

From the canopy of Eastmoreland to the ridgeline of the West Hills, from Pearl District lofts to Sellwood bungalows, we've mapped every pocket of Portland that matters.

We help buyers and sellers understand not just where to live, but how each neighborhood feels — the architecture, the light, the lot sizes, the rhythm of the streets, and the kind of life a home makes possible there.

Explore neighborhoods

Find Your Part of Portland

From Eastmoreland’s garden streets and Sellwood’s river village to the warehouse lofts of the Pearl and the wooded slopes of Mt. Tabor — every pocket of the city has its own feeling. (hover to look)

Explore the Work

Browse by interest

Whether you already know exactly what you want or are still trying to define it, the goal is the same: a more thoughtful path to the right home and the right decision.

SW 36th Ave renovation project
Renovation

SW 36th Ave Transformation

$62K budget, $145K added value, 134% ROI. A whole-home renovation in Southwest Hills.
Riverview Meadows development in Nehalem, Oregon
New Construction

Riverview Meadows — Nehalem

74-lot coastal community, 5 minutes from the beach. Affordable Oregon Coast living.
Sellwood-Moreland antique row and village street character
Neighborhood

Sellwood-Moreland Guide

Craftsman bungalows, antique row, and a village feel — Portland's small town in the city.
Explore neighborhoods
Illustration of a mid-century Portland kitchen with white oak cabinetry

From the Journal

The Case for Keeping the Original Kitchen (and What to Actually Change)

Renovation doesn't mean replacement. In Portland's best mid-century homes, the bones are the feature. Here's how to honor the architecture while making the space yours.

May 2026

Read the journal

About The Houselab Team

Portland's design-forward real estate team

The Houselab Team represents buyers and sellers who care how a home feels as much as how it performs. We specialize in architecturally significant properties — mid-century originals, restored historic homes, and modern builds with a point of view.

Founded by Jake Goodson and Tony Le, The Houselab Team brings over 20 years of combined experience across residential real estate, renovation strategy, and Portland's most design-centric neighborhoods. We're known for uncovering off-market opportunities, presenting homes with editorial precision, and guiding updates that respect the architecture while strengthening long-term value.

Our clients — creative directors, founders, architects, and design-minded professionals — don't see their home as a commodity. It's an extension of how they live. We work across Portland Heights, Alameda, Eastmoreland, Laurelhurst, Irvington, Buckman, Sellwood, the West Hills, and the Pearl, focusing only on homes that hold up in materials, proportion, and light.

Meet Jake and Tony
LocationPortland, Oregon
TeamJake Goodson & Tony Le
Experience20+ years combined
SpecialtiesMid-century originals, restored historic homes, modern builds with a point of view
ServicesBuying, selling, design, renovation, new construction advisory, neighborhood guidance
NeighborhoodsPortland Heights, Alameda, Eastmoreland, Laurelhurst, Irvington, Buckman, Sellwood, West Hills, Pearl District

Start with the part you're figuring out now.

Whether you're searching, preparing to sell, weighing a renovation, or comparing new construction, we can help you move forward with more clarity.

Start a Curated Search