Design-forward real estate in Portland, Oregon
We help buyers and sellers across Portland, Oregon, and Southwest Washington navigate real estate with a sharper eye for architecture, livability, and long-term value. From mid-century originals and restored historic homes to modern builds with a clear point of view, we guide clients toward homes — and decisions — that feel right on paper and in real life.
Our Approach
Not every home should be bought, sold, prepared, or marketed the same way — the neighborhood, the architecture, the light, the floor plan, and the kind of buyer it speaks to all change the play. We bring three things to every decision:
Pricing, timing, and comps read in context — so you know what a home is really worth, and why.
We read layout, light, proportion, and materials the way a designer does — the things a listing can't measure.
Block-by-block fluency in how each pocket of Portland actually lives, day to day.
What we help with
For clients who want more than a saved search — people looking for guidance on neighborhoods, architecture, fit, and how a home will actually live.
For owners who want a clear plan for preparation, pricing, presentation, and marketing so the home resonates with the right buyer.
For buyers, homeowners, and sellers trying to understand what to preserve, what to improve, and which decisions will strengthen both daily life and long-term value.
For clients comparing communities, builders, plans, and lots who want help seeing past the brochure and evaluating what is truly worth it.
Search Portland by area, feel, and architectural character. We've mapped 96 neighborhoods so you can find the part of the city that fits how you want to live.
Proof in Practice
"Jake and Tony helped us make sense of more than just the market. They understood the neighborhoods, the architecture, and the feeling we were trying to find. When the right house came along, we knew it immediately — and when something looked good online but wasn't right in person, they were honest about that too."
— The Houselab Team client, Portland
Guidance that goes beyond square footage, comps, and timing alone.
Start a Conversation
96 Neighborhoods
From the canopy of Eastmoreland to the ridgeline of the West Hills, from Pearl District lofts to Sellwood bungalows, we've mapped every pocket of Portland that matters.
We help buyers and sellers understand not just where to live, but how each neighborhood feels — the architecture, the light, the lot sizes, the rhythm of the streets, and the kind of life a home makes possible there.
Explore neighborhoodsExplore the Work
Whether you already know exactly what you want or are still trying to define it, the goal is the same: a more thoughtful path to the right home and the right decision.
$62K budget, $145K added value, 134% ROI. A whole-home renovation in Southwest Hills.
74-lot coastal community, 5 minutes from the beach. Affordable Oregon Coast living.
Craftsman bungalows, antique row, and a village feel — Portland's small town in the city.
From the Journal
Renovation doesn't mean replacement. In Portland's best mid-century homes, the bones are the feature. Here's how to honor the architecture while making the space yours.
May 2026
About The Houselab Team
The Houselab Team represents buyers and sellers who care how a home feels as much as how it performs. We specialize in architecturally significant properties — mid-century originals, restored historic homes, and modern builds with a point of view.
Founded by Jake Goodson and Tony Le, The Houselab Team brings over 20 years of combined experience across residential real estate, renovation strategy, and Portland's most design-centric neighborhoods. We're known for uncovering off-market opportunities, presenting homes with editorial precision, and guiding updates that respect the architecture while strengthening long-term value.
Our clients — creative directors, founders, architects, and design-minded professionals — don't see their home as a commodity. It's an extension of how they live. We work across Portland Heights, Alameda, Eastmoreland, Laurelhurst, Irvington, Buckman, Sellwood, the West Hills, and the Pearl, focusing only on homes that hold up in materials, proportion, and light.
Whether you're searching, preparing to sell, weighing a renovation, or comparing new construction, we can help you move forward with more clarity.